THE ITCH YOU CAN'T IGNORE

This project began as a self-initiated concept that reimagines the discomfort of a fungal infection as a clingy, unwanted sidekick named Fun Gus. I leaned into surreal comedy and classic horror tropes to create a memorable hygiene PSA that puts Defense Soap at the center of the solution.​​

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MY ROLE

• Creative concept and scriptwriting

• Character and wardrobe design

• Casting and direction

• Production logistics and post

• Music and tone supervision

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APPROACH

The story plays out like a sketch comedy — simple, strange, and effective. Humor helped disarm the topic while reinforcing Defense Soap’s product benefits in a way that’s easy to remember and hard to ignore.

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AWARDS