THE ELECTRIC HUSTLE

Lordstown Motors may not be on the road today, but at its peak, it had momentum—and we helped fuel it. Through video campaigns and brand content, we captured the launch of the Endurance, an all-electric work truck aimed at reshaping the fleet landscape.

Our production team followed the energy from factory floor to test track, creating a content library that showcased the company's mission, manufacturing process, and electric innovation. One of our biggest wins was featuring NFL quarterback Joe Burrow, whose grit and credibility gave real weight to the “Work For It” ethos.

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RECOGNITION

​The Endurance advanced to finalist in the North American Truck of the Year competition—proof that the work (and the truck) turned heads.

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MY CONTRIBUTIONS

• Video production and creative direction

• Interview development and on-set direction

• Post-production editing and graphics

• Collaboration with talent and PR teams