A TRAVELING PIT STOP EXPERIENCE

This wasn’t just an event, it was a full-scale, traveling experience. I partnered with Pep Boys to design and produce a 3,000 sqft activation that toured the NHRA circuit, complete with driver meet-and-greets, branded games, and a custom-wrapped Top Fuel dragster. Alongside the physical build, I captured and delivered video content from each stop, blending hands-on fan energy with high-speed storytelling. 

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WHAT I BROUGHT TO THE TABLE

• Creative direction across content and experience

• Top Fuel Dragster wrap design

• 3,000 sqft activation tent layout & planning

• Interactive game and signage concepting

• On-location video production and editing

• Driver coordination and on-site execution

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INSIDE THE TENT

• Tire change game

• Slot car drag strip—a crowd favorite

• Motor oil painting caricatures

• Oil change game & giveaways

• Autograph signings with drivers

• Branded fan photo ops and crowd flow design